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One Last Look at 2010 – Digital Ad Innovations

January 24, 2011 Leave a comment

Here’s one last  look back with Mashable’s Top 10 Digital Advertising Innovations from 2010.

While author Wasserman says these technologies redefined advertising, I think that’s a bit strong. Usage doesn’t mean redefine – perhaps he meant a refinement of ad concepts such as interactivity and engagement. Their usage however was innovative. Note item number 10 on the list features Travelocity and Chatroulette, courtesy of the folks at McKinney in Durham.

Just shows that creativity is still about using the tools you have in new and unexpected ways…