Home > PR, Marketing and Advertising, Triangle-area Events > Durham Studio Tour Review – Comments and Video

Durham Studio Tour Review – Comments and Video

Last Thursday night the Raleigh AIGA sponsored the first of two area studio tours. Hundreds (500+) professionals of every stripe showed up from veterans to students hoping to get a peak inside the firms, network and have a beer.  Here’s a quick peak what I learned in my visits to four of the firms along with short intros to three area businesses:

1. The creative media cluster is real and growing. In a several block radius, there are about eight shops of varying size engaged in creative media from brand design to web app development to advertising and PR. Clients range from local and arts-oriented to national consumer and business brands.

Meet Woody from Flywheel Design

2. The cluster is niche driven. I didn’t get to all of the firms on the tour, but what I saw in my small sample was four very different companies with four different service offerings. If you can carve out a spot, you can succeed.

Meet Ben from Viget Labs

Read about Viget’s take on the studio tour here.

3. Durham is rising. You can feel the energy. Entrepreneurs are taking the streets – literally – reinvigorating old buildings and rewrapping the character of the downtown. There is a lot of work to be done, but with DPAC and the American Tobacco campus as its foundation, Durham is poised for further growth.

Meet Clara from Clear Productions


From outward appearances, the tour was a great success. I look forward to the next version from AIGA in Raleigh/Cary next month. It will be held from 5:30–8:30pm on Thursday, March 10th. Twelve agencies will be participating in that event as well: Capstrat, Creative Associates, Fabrik Agency, Fragment Labs, FWV, Hesketh, Mellonaid Creative, New Kind, Ninth Floor, Red Hat, R+M, and Signal Design.

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  1. January 25, 2011 at 4:17 am

    That sounds really cool. How did you find out about this? I walk/drive by many of these places (as I live in downtown Durham), and I’ve always wanted to peek inside and know what they do.

    -Abby

    • Patrick O'Neil
      January 25, 2011 at 1:36 pm

      I learned about some of the locations through the studio tour. But you can walk around the tobacco campus and around Parrish Street and see more, including some great restaurants like Rue Cler, Dos Perros and Scratch bakery.

  2. January 25, 2011 at 9:25 pm

    Good coverage Patrick. I especially liked the use of video. I had another commitment that night and now I am really sorry I missed the fun!

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